Modern Movie Theatres
The age of cinemas started
since man was able to capture images on a rolling film and view it later as a
video. The art of cinematography has ever since evolved day by day and has now
reached to the hands of each and every individual. There was a time when films
were restricted only for a few but now anyone can enjoy the videos very easily
as they become more easily accessible. This sounds like good news for the
consumers but this is bringing hard time for the cinema theatres.
As more and more content is been
available to stream from the comfort of one’s living room, film industry is
finding it difficult to lure audience into the theatres. This problem arises as
the viewing experience at ones home has been enhanced to a whole new level by
giving a rich video resolution and a superior sound quality to the television
sets at home. So the movie theatres now require something new to lure in more
audiences. And they are ready to take up the challenge. A company called CJ
4DPex plans to add a whole new technology in the movie theatres to make the
movie more interactive by turning the movie-going experience into a thrill ride
which includes blasting audiences in the face with water. Will this really
work? Well, we cant say much.
CJ 4DPlex plans to introduce
a combination of three effects for the interactive 4DX theatre seats that can
move, vibrate and tickle the audience so as to enhance your movie experience.
Although the company has larger base outside U.S. but it hopes that this new
feature will aid in expanding their business in North America too.
These effects might sound
just like simulations, but the 4DX seats actually have hidden misters and fan
that can squirt water on the audiences and recreate the feeling of being
trapped in a rainstorm. Even warm air can be blasted which make the audience
feel as if they are actually visiting a tropical region. These will work in
conjunction with the other in-theatre gimmicks like the bubble-effect machines
which are installed to simulate the feeling of being underwater. Whether these
effects will bring back the lost glory of the cinema theatres, no one can be
sure. But let’s keep our fingers crossed.
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